
Every time I see Uranium in Atom's brief, I think about Jump pulling it off like the dog does in the Coppertone ads.
BTW, the new ads do not show as much of the girl's bottom as the old ones did. Moreover, the contrast in her skin tones is nowhere near as clear in the new ads as in the old. I wonder if Coppertone is trying to distance itself from tanning & associate with avoiding tanning. This makes a bit of sense, seeing the SPF 45 & 60 on the
Water Babies kids' products.
Compare the pics on these sites:
Coppertone ads (includes brief history of ad)
Coppertone website 