"gabriel" wrote:I can easily get the sales figures. For example these are the sales figures for the United States: in March Astroboy has sold 250.430 units, grossing exactly 4.630.451 million dollars. I thought it would have done better because, unfortunately, these are quite bad numbers.sales figures for DVDs and other such merchandise are never released to the publicYes, but this is a box office failure too.Well, Fox was better-reviewed
I get my info from the website The Numbers, and here's what it has to say about DVD sales figures:
Precise information on DVD sales is not generally available. Our DVD sales figures are estimates based on studio figures, publicly available data, and private research on retail sales carried out by Nash Information Services. The figures include estimated sales at Wal-Mart and other retailers that do not publicly release sales information.
So we don't have definitive sales numbers for the Astro Boy DVD/Blu-Ray. But here's what we do know: On the first week of its release, Astro Boy placed #4 on the list compiled by The Numbers website: http://www.the-numbers.com/dvd/charts/weekly/2010/20100321.php The second week it dropped sharply, due to the advent of Fantastic Mr. Fox and Alvin and the Chipmunks (which likely got a huge boost because of the release of its sequel on DVD): http://www.the-numbers.com/dvd/charts/weekly/2010/20100328.php It seems like EVERY studio releases its DVDs in March, for some reason. Astro faced a lot of competition that month - Ponyo, Where The Wild Things Are, Planet 51, Princess and the Frog, Fantastic Mr. Fox - all were released in a big clump in March. Princess and the Frog was released the same day as Astro! And yet Astro managed to place 4th that week. Not too shabby if you ask me.
I don't know that I'd call those sales figures "bad". Considering its lack of advertising and performance at the box office, the fact that it placed so highly its first week is pretty remarkable. I wish the take were bigger, but it still made money - likely more than The Numbers reveals, since it admits it doesn't have all the sales figures. Also, those figures don't include Blu-Ray and Video on Demand, and from what I heard, Astro has done better on Blu-Ray than he has on DVD. Here's a list of Blu-Ray sales from Home Media.com: http://www.homemediamagazine.com/top-sellers/top-20-selling-blu-ray-discs-week-ended-32110 Astro placed 9th. Naturally it had no chance of beating something like Princess and the Frog, but again, considering its low-profile advertising, I think that's pretty good.